Afrodita

Rogaška Slatina has been a spa town for centuries, and the idea of looking after the body is central to its identity. The town grew up around its mineral springs, whose waters have been drunk and bathed in since at least the seventeenth century, and in the nineteenth century it became one of the leading health resorts of the Habsburg monarchy, with a spa park, a grand promenade and elegant hotels. Today the old tradition continues in modern form, with medical and wellness centres, thermal facilities and beauty treatments. Afrodita belongs to this wider world of wellbeing, and it is one of the better-known names for visitors who want to add a beauty or skincare treatment to a stay in the town.

Afrodita is first of all a Slovenian cosmetics brand, with its roots in Rogaška Slatina in the second half of the twentieth century. The company developed its own range of skincare products, which it sells in Slovenia and abroad, and it has built its image on the use of natural ingredients and on the knowledge of the spa town where it began. Alongside the products, it operates beauty centres in the town, where trained therapists offer treatments using the brand's own preparations. A visit to a centre of this kind typically offers facials tailored to skin type, body treatments, massage, hand and foot care and other relaxing services, as well as more specialised procedures. As with any beauty or aesthetic treatment, it is wise to ask about the details, the qualifications of the staff and the products used, and to book in advance, because spa town centres are busiest at weekends and in the high season.

The centres fit naturally into a wellness stay. Many visitors to Rogaška Slatina spend their days in the thermal pools and treatment rooms of the spa hotels, drink the famous mineral water, which is rich in magnesium and sold under the name Donat Mg, and walk in the park. A beauty treatment makes a pleasant addition to this rhythm, and it can be arranged for individuals or for couples and groups. Please check current opening hours, treatments and prices with the centre directly or through its website, since these change and online summaries are often out of date.

The town offers other attractions to balance a pampering day. The Glass factory, Casino Fontana, the Cacti Pavilion, Berg Boc, the Anin festival and various Exhibitions give variety, and the historic spa park is lovely for a stroll.

It suits spa guests, couples and anyone who wants a treat. Combine it with a walk in the spa park. Afrodita Beauty Centers offer treatments; Kozmetika Afrodita is the brand behind them. For anyone staying in town, Guests are advised to book ahead. Located in the spa district, the centres are easy to reach, and Slovenia’s spa towns have few such specialists.